Nikcy b

It's only 4 years!

McHardy Financial

screen-shot-2016-11-01-at-11-37-05McHardy FInancial Ltd are Chartered Financial Planners and provide independent financial advice to both private and corporate clients.

They are based around central Scotland but most importantly to me, my brother runs the Perth branch. They merged last year as he was independent up until then. I have chosen this site because it is a very dry subject for me, I have never been interested in the financial world, though it is of importance.

Firstly, I like the blue accents with the grey, it’s nice and friendly and draws you in to the pictures. They have used pleasing images with the blue accents, this lifts the serious nature of the business and makes it more accessible to everybody without being threatening.

The site is very easy to navigate through, there are not too many words to confuse us and it is easy to see where you want to go next. It looks sharp and professional but not cluttered. It is a pretty dry subject (for me anyway) so it does not need to be dynamic with loads of confusing images and text.


I found a mistake, the opening statement is what I took from their “about us” page, Financial have a capital “I”. I have left it as it was, to show you. I also found another one on the same page… screen-shot-2016-10-11-at-11-45-19

This is not a real page to download, I am assuming it is a pdf the web developer put on and has just left there with no content. Also, it should open in a new window, this is bad as you lose the website if you click on it. It’s a mistake.




Partners- No content except 3 dots …

Great British Bake Off- stops before end of the sentence. Would be good to be clickable too.

Private Clients- Investments…  Choosing the right product , the right investment manager and the right fund needs expert advice.

Comma too far along, underlined.

Protection and Life Insurance…  Most people are aware of the need to have life assurance if they have dependants or a mortgage loan. But you should not ignore the need to have health insurance protection that will pay you an income if you are ill  and cannot work. You can also have cover that provides a lump sum if you are diagnosed as suffering from one of the specified conditions in the critical illness policy.

There is a gap between words, underlined.

Corporate Clients… Our Corporate Client team has an unrivalled depth of knowledge and expertise in corporate financial affairs, including specialised products such as Group Personal Pensions , Corporate Private Medical Insurance or Death In Service Cover.

Comma too far along, underlined.

Partners page. Gap between words, underlined-

without putting your reputation on the line.

Customer Complaints- Email should be clickable. By email – andy.kerr@mchb.couk

Alan Hardie, Archie Pottinger and Paul McCabe’s profiles need to be in more paragraphs, too much in one.

Screen Shot 2016-11-03 at 21.03.54.png

On the mobile version (iPhone) on the Home page, Careers, Team and Partners are empty, except for three dots…However, they work perfectly well if accessed from the Menu at the top right hand corner.

The mobile version is very good, clear and easy to use.

There are some grammatical issues I would change but nothing drastic. This is not a 100% thorough critique.

This is a bit grainy…

Screen Shot 2016-11-03 at 21.08.59.png

I ended up showing the mistakes to my brother who passed them on to the guy in charge of the website. He said he was very grateful and has actually changed the majority of the things I pointed out, which is great. Such as, the capital I has been fixed…

McHardy Financial Ltd are Chartered Financial Planners and provide independent financial advice to both private and corporate clients.

Plus, the fake pdf is gone.

It would be improved if the grey was different shades as it gets a little confusing.

Screen Shot 2016-11-03 at 21.06.09.png

In the above picture, the arrow is covering the word at the bottom.



I have compared McHardy with Carbon Financial and GS Financial, they are a similar companies, providing similar services. I will take Carbon first. Initially, you are inundated with lots of words and pictures, too much for me. The orange and black is very aggressive and as soon as you go on to the page, you are lost. Personally, as an individual totally uninterested in this industry, I would have walked away very quickly.


I like the idea of their own tartan but then again, maybe it’s a tad pretentious. I wonder who thought of the orange and black scheme for everything. They have obviously gone for this in a big way. Even the staff’s profile pictures are orange which is maybe a step too far. This is actually a friend of mine…

Screen Shot 2016-11-03 at 21.12.06.png

Their website fits well on a MacBook and an iPhone 5.

Screen Shot 2016-11-03 at 21.10.30.png




GS Financial’s site is much more tame. Strangely though, they too have chosen orange and black. Immediately, I can see that the pages are too big for my Macbook if I am not on full screen. The same is for their mobile site, on my iPhone 5 anyway.

I would be more inclined to use them over Carbon as it is much easier to navigate. The pictures are very nice but I’m not keen on the blocks of words being placed over them. I think I would have had the pictures on the top and the words underneath. The pictures would have worked better if they were local, that would have been a nice touch.

Screen Shot 2016-11-03 at 21.14.10.png

This company feels much more approachable, there is nothing pretentious here. I feel you would get no nonsense advice, where as Carbon might try to sell you over a barrel.

The logo is fine, not sure about the GS being in lower case. The word “group” has been created very amateurish, it looks pixilated here. The other thing that is bothering me is the use of too many text colours. I’m not keen on the blue, orange, black and white combo. I think they should have done what McHardy have done, and use the blue of the logo only.

This is a bit sloppy…

Screen Shot 2016-11-03 at 21.15.15.png

I was looking at the financial side of the business, but then noticed that each area of expertise has its own colour…




The rest are dark blue. I suppose it’s alright but I still think it’s a bit fussy. Sometimes less is more.

All in all, the website has all the information you need, they have two local branches so it is sufficient for that. I don’t like the “news” page, the way it is set out is sloppy and unnecessary…

The whole of the right hand side is a big area of useless blue space that doesn’t do anything. I would suggest that people who are on a website, know to click on “read more” if they wish further information.

To summarise, I’m not keen on Carbon’s website, it’s too fussy, the moving images are annoying after a while. The wee cartoon is cute but I got bored after a couple of minutes, it’s 3 minutes 32 seconds long. Having said that, if I was looking for financial advice, I might have watched it all. But people like me, with short attention spans, need to be drawn in too!

My favourite site is McHardy’s, the blue and grey is very nice, it’s unfussy, easy to navigate, works well on all the devices I used and they seem approachable and friendly.



a maker, a teacher of making

Nikcy Baillie

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Nikcy b

It's only 4 years!


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